SHE felt she had to up her game to win.
So, three days before the big event, Jamie Lim began practising the catwalk on her way home.
It paid off in style - the 19-year-old first year business student at Singapore Management University was crowned the winner of The New Paper New Face 2011, held at Takashimaya Square last evening.
Besides winning a $10,000 cash prize and a $10,000 Maybelline contract, Lim also bagged the Subaru Miss Vivacious and InnerShine Miss Radiant Skin awards.
The second and third spots went to Charlotte Hand, 17, and Marisa Ong, 19, respectively.
Lim said: "I was so nervous before (The New Face Finals) that I began to practise my catwalking on the way back home from the bus stop I get off at."
On the walk that usually takes just five minutes, she would practise not one but two styles.
Giggling, she revealed: "Normally, we have a 'serious' walk and a 'fun' walk, so I tried out both styles.
"I always made sure no one was looking first before I start my catwalk from the bus stop!"
Lim's confident poise, vibrant sashay and megawatt smile wowed the judges.
Her parents, Mr Lim Teck Keng, 46, and Madam Joanna Yew, 44, were beaming with pride.
Madam Yew, a businesswoman, said: "She put in a lot of effort. She would watch videos to learn how to catwalk and how to apply make-up."
Mr Lim, also a businessman, piped in: "Mummy (Yew) was always helping her!"
They both agreed that their daughter should pursue her passions "as long as they make her happy".
But Lim mentioned that she had no long-term plans, preferring to "take it one day at a time".
Runner-up Hand, a mass media management student at Nanyang Polytechnic, was pragmatic about what she wanted to do with her cash prize of $5,000.
She said: "First, I have to buy a MacBook Air, and then be a good journalist."
Second runner-up Ong, an interior design student at Raffles Design Institute, took home a cash prize of $3,000.
She was "stoked" by her accomplishment, hoping that it would "open more doors into fashion and modelling".
The New Paper New Face Finals 2011 kicked off just after 7pm, with a crowd of 700 plus curious onlookers lining the barricades.
Veteran fashion show producer and choreographer Daniel Boey, 46, created a show comprising an eclectic mix of themes.
Two segments stood out - the Levi's Flash Mob, where the girls strutted down the catwalk in denim working attire, and the Black Is The New Black, where the girls, clad in black, sashayed past dancers who were dressed in the same hue.
Finalist Nicolette Yip, 19, an accounting and finance student from Temasek Polytechnic, had a particularly enthusiastic group of supporters armed with placards that spelt out her name.
The New Paper on Sunday's Deputy Editor Natalie Soh, who was also on the judging panel, said she felt as much pressure and excitement as the girls.
When asked before the results were announced who she thought would take the title, the 35-year-old jokingly said: "I'd tell you, but I'd have to kill you."
Another judge, 39-year-old Vincent Ong, a General Manager of Loreal Consumer Products division, said that The New Paper New Face has come a long way, adding that he felt "excited" that his company was associated with the contest in a "synergistic" way.
The 19th edition of The New Paper New Face was presented by Subaru MotorImage and co-sponsored by Maybelline New York, Levi's, and BRAND'S InnerShine.
Past winners include model Vivien Ong, entertainers Angelique Nicolette Teo and Julie Tan, as well as models Shahirah Price and Nargis Mussawir.
Many finalists have found success in the entertainment and modelling industries, including actresses Dawn Yeoh and Jessica Tan, and models Christabel Campbell and Emiko Thein.
New Face 2011 Subsidiary Awards
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